Millennials think going out takes ‘too much effort’

Posted on June 11, 2018


Going out is so extra.

Most Americans (55 percent) prefer getting their drink on in the comfort of their own home — especially millennials, according to a new Mintel report released on Tuesday.

Almost three in 10 (28 percent) young adults aged 24 to 31 told researchers that they prefer to sip alcohol at home because “it takes too much effort to go out.”

A girls or guys’ night in was considered more relaxing by 74 percent of those surveyed; you don’t have to wait for a table or a seat, flag a bartender’s attention, or dress in binding party clothes, after all. About a third (35 percent) said sipping wine or cracking open a couple of cold beers together at home is also a more personal way to catch up than shouting across a table at a bar or restaurant.

Popping bottles at home is also much cheaper than the marked-up prices you’ll swallow when ordering wine or cocktails in a bar or restaurant, as well, which is why 69 percent of people told Mintel that they drink at home.